The Tone of your Brand is equivalent to your Brand Personality The voice you establish for your own business is an integral part of your Website, Blog, Social media presence, Email Campaigns, and everything. The voice in your content should reflect how you want your brand to be perceived by the audience. for example, the...
Every piece of content you publish online defines your brand. So, great content = great brand. Boring content = Boring brand. When developing your content strategy, ask yourself: Does this piece of the content address their pain points? Is this tone appropriate for the subject matter and reader of this content? Is this the...