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Great Content Great Brand

Every piece of content you publish online defines your brand. So, great content = great brand. Boring content = Boring brand.   When developing your content strategy, ask yourself: Does this piece of the content address their pain points? Is this tone appropriate for the subject matter and reader of this content? Is this the...

Put Brand Into Play

Once you’ve identified your buyer personas, use them to position their company, website, and social media presence to Develop highly targeted content that appeals to buyers’ needs, goals, and interests. Place content in the channels where prospective buyers are most likely see them. Design products and services that are better suited to the target persona....